Celebrating the 20th
Anniversary of an icon

In honour of Shaping Facial Lift’s two-decade milestone, we’ve created something special! Indulge in the contouring icon’s limited edition in celebration of its 20 years of passion, plants and heritage.

Featuring a gorgeous bottle in Clarins’ signature red to represent passion, prosperity and tradition, dressed in a lovely floral motif in white to reflect care and a touch of gold for prestige, it’s as desirable as it can be!

The 1st contouring serum, inspired by Asian women

Fulfilling the skincare needs of women has always been a core value of Clarins. Therefore, Clarins created the very first contouring solution, Shaping Facial Lift, when Asian journalists expressed their desire for slim, defined, features while enjoying a treatment at the Institut Clarins in Paris in 1998.

Two decades of
passion and expertise

The iconic Serum has consistently evolved to offer the most innovative solutions drawn from science and plants.

  • 1998
  • 2005
  • 2010
  • 2014

The V-Shaping women love

Generating outstanding results

Through continuous innovation, Shaping Facial Lift Total V Contouring Serum’s 4th generation version has proven itself time and again to be a success!

  • 1

    Contouring serum
    in asia*

  • 80

    Beauty Awards
    receive in Asia

  • +7

    million serums

* Within the Clarins brand, internal sales data, from January to September 2015 and Beauty Research (Hong Kong, China, Taiwan, Japan) anti-ageing/firming/serum, August 2013
** Beauty Awards from 2010 to 2014 in Asia
*** Shaping Facial Lift & Lift Minceur since 2010, 1BM Cognos [2000 – 2017]

A pioneering plant-powered innovation

Drawing on only the best of nature and science

The powerful plants infused with Clarins’ skin care expertise help you achieve your ideal V.

  • SLIM

    with guarana for a thin, defined facial contour.


    with zerumbet ginger
    for sharper features.

  • LIFT

    with kaki for tightened skin.

No wonder Total V Contouring Serum has been such a hit!

  • 83% Facial features
    are sharper*

  • 77% Facial puffiness
    is visibly reduced**

  • 82% skin is lifted***

* Source: NPD France, skin care products sold in perfumeries, luxury brands, sales in value and units in 2012. *** Satisfaction test, 101 women, after 4 weeks.

Your V-Routine

Indulge in the most complete contouring range.

  • Slim
    and lift

    The iconic super serum for
    contoured, defined features
    Total V Contouring Serum

  • Brighten
    and invigorate

    The beauty ally for
    awakened, rejuvenated eyes
    Enhancing Eye Lift Serum

  • Depuff
    and relieve

    The instant solution
    to morning puffiness
    V-Facial Intensive Wrap